DESIGNERS IN
What is a business innovation strategy?
A business innovation strategy focuses on discovering new ways to enhance products, services, and customer experiences. UX design ensures these innovations are seamless, intuitive, and customized to meet user needs. Together, they drive heightened customer satisfaction, increased conversion rates, and lasting value for your business.
There are so many different ways to improve business, from lean strategy to risk management; all these processes are different, and knowing how to see the results is the biggest headache.
Our approach is a different one.
We use design thinking at the centre of all our strategies. In simple terms, this means thinking about the user needs when creating a new service and making every decision; each idea is tested iteratively, avoiding costly investments that don't pan out. You can never assume that you know your users' intentions, so empathy is critical to decision-making, and various research techniques are used to pull the correct answers we need.
The ability to extract the appropriate knowledge from your users can be the difference between success and failure. That's why design plays a crucial role. We offer research services to analyze your user journeys and teach you how to ask the right questions to achieve the desired results.
Design thinking may seem vague, but like any tool, it takes practice and experience to understand how to use it effectively. When used correctly, we can develop solutions adaptable to the industry and future-proof, helping you maintain a competitive advantage with uniform and streamlined services.
Simplifying your journey to success.
Our approach to business innovation and UX design is like navigating a maze. With the right guidance, challenges become growth opportunities, helping you find the most efficient path to your goals. By avoiding critical dead ends, Simplify the complexity so you can focus on what matters most—growing your business.
OUR WORKSHOPS
Learning through practice.
Idea Generation 'Ideation'
This workshop is all about ideas, using wild and fun techniques to push past the realism barrier and build concepts that push new boundaries. You will leave in less than two days with plentiful new directions to explore. This is the perfect session if you and your team are running dry and need a refresh.
Workshop Benefits
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Break traditional techniques and come up with as many ideas as possible in a short amount of time.
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No experience is needed for all team members to join and collaborate in a judgment-free zone.
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Important Info
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4-day workshop (with stakeholders)
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2-day workshop (team only)
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Design Sprint Workshop
From start to finish, this scalable workshop will take you from a troublesome challenge to a complete concept ready to test and evolve further. Following the double-diamond process (discover, define, develop, refine), you'll learn the critical steps to developing ideas quickly and efficiently.
Workshop Benefits
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Compress a whole development process into one session without considerable resources.
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Reduce the risks of poor investment with this iterative session, testing and improving ideas.
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Important Info
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5-day workshop (with stakeholders)
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1-day workshop (team only)
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User Journey Mapping
Capturing the whole journey, this workshop will help you and your stakeholders identify the key opportunity areas for innovation/ change and the potential pitfalls that could damage your current processes. We'll capture the essential steps your user takes before they land on your website and find out how to be on top.
Workshop Benefits
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Break traditional techniques and come up with as many ideas as possible in a short amount of time.
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No experience is needed for all team members to join and collaborate in a judgment-free zone.
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Important Info
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4-day workshop (with stakeholders)
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2-day workshop (team only)
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Build a Business Model
Building a strong business requires a solid foundation, just like a building needs a strong base. Whether you're an established company or a new start-up, a robust business model is critical. This session will help you create a solid foundation that will enable you to provide better services to your customers, capture more value, and build a sustainable business that will grow over time.
Workshop Benefits
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Start your business on the right step, creating a new business model that is future-proof.
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Identify the critical areas for growth and business development to bring in new income.
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Important Info
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3-day workshop (with stakeholders)
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2-day workshop (team only)
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Book a call
We create whole human-centred solutions by understanding the user's core behaviours and values, helping us transform how businesses approach their customers.