Future-proofing isn't a new product.
It's understanding your user needs.
Future-proofing is a challenge within a business when all the variables can change; markets are unpredictable, so understanding what our users need and what they will need in the next ten years is critical to success.
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We'll help you dissolve and decrypt your current practices, taking care of the heavy-duty research so you can focus on running the business. From clarifying your fundamental values and USP, we'll build on new strategies to form recurring customers, putting you at the top of the list before they click search.
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From how you express your brand on your site to the words you use daily, you'll have the top experience for your customers.
OUR SERVICES
What we can do for you
User-Centred Research
Helping you understand your customer's actual values.
Innovation Strategy
Building new adaptive strategies that align with your business goals
Design Thinking Workshops
Training you and your team to follow new ways of design thinking.
UX Design
Designing you the site that matches your new way of thinking.
Business Branding
Branding says a lot about you, so make sure it says the right things.
Service Design
Creating new service systems that interlink with your business.
32%
companies that prioritize design witnessed a 32% increase in customer satisfaction.
"New innovation strategies have helped me to understand and rewrite my key messages from the ground up, brining a new focus for my business."
200%
design-driven companies outperformed their competitors in brand perception by 200%
DYNAMIC
ROCK
"After taking over a business it can be tough to know where to start, following a tailored strategy with a fresh brand gave me the direction needed."
OUR PROCESS
How we help you innovate
FIRST CONSULTATION
Once you've completed the interest form and set up a call, we'll take you through a free 1-hour consultation to discuss your business, how you currently operate, what you're desperate to improve, and what we can do to get you innovative.
USER RESEARCH
We'll then break down and dissect your services and consumer journeys to highlight potential weaknesses, conducting the necessary research so you can focus on the day-to-day tasks. We always approach this with users at the centre of each decision.
DESIGNING BUSINESS
Finally, the fun step is designing! We'll design and implement your new clear services, including any digital platforms you operate on. Investing in change can be expensive, so we try to mitigate this with iterative processes.
What is Business Innovation?
There are so many different ways to improve business, from lean strategy to risk management; all these processes are different and knowing how to see the results is the biggest headache of them all.
Our approach is a different one.
We use design thinking at the centre of all our strategies. In simple terms, this means thinking about the user needs when creating a new service and making every decision; each idea is tested iteratively, avoiding costly investments that don't pan out. You can never assume to know your user's intentions, so empathy is critical to decision-making, using various research techniques to pull the correct answers we need.
Things change when you start asking the right questions
The ability to extract the appropriate knowledge from your users can be the difference between success and failure. That's why design plays a crucial role. We offer research services to analyze your user journeys and teach you how to ask the right questions to achieve the results you desire.
Design thinking may seem vague, but like any tool, it takes practice and experience to understand how to use it effectively. When used correctly, we can develop solutions that are adaptable to the industry and future-proof, helping you maintain a competitive advantage with uniform and streamlined services.
STORY OF
SEED PILOT
'SEED'
Seed symbolises growth, focussing on your business and building it into something tall that stands above the competition.
We create whole human-centred solutions by understanding the user's core behaviours and values, helping us transform how businesses approach their customers.
'PILOT'
The pilot is all about guidance and navigation, helping nudge you in the right direction and getting you where you need to be.
OUR WORKSHOPS
Learning through practice.
Idea Generation 'Ideation'
This workshop is all about ideas, using wild and fun techniques to push past the realism barrier and build concepts that push new boundaries. You will leave in less than two days with plentiful new directions to explore. This is the perfect session if you and your team are running dry and need a refresh.
Workshop Benefits
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Break traditional techniques and come up with as many ideas as possible in a short amount of time.
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No experience is needed for all team members to join and collaborate in a judgment-free zone.
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Important Info
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4-day workshop (with stakeholders)
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2-day workshop (team only)
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Design Sprint Workshop
From start to finish, this scalable workshop will take you from a troublesome challenge to a complete concept ready to test and evolve further. Following the double-diamond process (discover, define, develop, refine), you'll learn the critical steps to developing ideas quickly and efficiently.
Workshop Benefits
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Compress a whole development process into one session without considerable resources.
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Reduce the risks of poor investment with this iterative session, testing and improving ideas.
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Important Info
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5-day workshop (with stakeholders)
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1-day workshop (team only)
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User Journey Mapping
Capturing the whole journey, this workshop will help you and your stakeholders identify the key opportunity areas for innovation/ change and the potential pitfalls that could damage your current processes. We'll capture the essential steps your user takes before they land on your website and find out how to be on top.
Workshop Benefits
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Break traditional techniques and come up with as many ideas as possible in a short amount of time.
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No experience is needed for all team members to join and collaborate in a judgment-free zone.
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Important Info
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4-day workshop (with stakeholders)
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2-day workshop (team only)
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Build a Business Model
Building a strong business requires a solid foundation, just like a building needs a strong base. Whether you're an established company or a new start-up, a robust business model is critical. This session will help you create a solid foundation that will enable you to provide better services to your customers, capture more value, and build a sustainable business that will grow over time.
Workshop Benefits
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Start your business on the right step, creating a new business model that is future-proof.
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Identify the critical areas for growth and business development to bring in new income.
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Important Info
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3-day workshop (with stakeholders)
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2-day workshop (team only)
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Integrating innovation strategies into your business isn't just about staying ahead of the curb; it's about building something completely different that defines a new chapter for your industry.
There's no 'right time' to invest in design; every moment you delay is a missed opportunity to elevate your brand, captivate your audience, and shape a future where innovation and success go hand in hand.
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Time waits for no one.